The Spirit of Italian Motorcycling
For nearly a century, Moto Morini has represented the finest in Italian motorcycle craftsmanship – a legacy built on passion, innovation, and an unwavering commitment to excellence.
The Adventure Starts
After almost 15 years of collaboration with Mario Mazzetti and the MM, in September 1937 Alfonso Morini sets up on his own. He opens a small firm in via Malvasia in Bologna where in January 1938 he starts production.
A choice dictated by the conditions of the period, affordability and good performance begin to give the new company in Bologna notoriety. For the technical aspect Dante Lambertini, Gino Marchesini and Dolcino Veronesi are involved, who will become key figures in the post-war period.
Notwithstanding the wartime bombardments which destroyed the factory, Alfonso Morini does not lose heart and he starts again from scratch. The first Moto Morini even appears in spring 1946 – it was defined as motorcycling's "success of the year".
What Defines Moto Morini
Italian Design
Every motorcycle reflects the elegance and artistry that defines Italian craftsmanship, blending form with function.
Racing Heritage
From GP victories at Monza to Italian championships, racing excellence runs through our DNA.
Engineering Excellence
Innovative 4-stroke engines, electronic ignition, and cutting-edge technology since the very beginning.
Passion
A deep love for motorcycles that has driven us for nearly 90 years, shared by every rider who joins the Morini family.
A New Era
In 2018, Moto Morini joined the Zhongneng Vehicle Group, beginning a new chapter focused on innovation while honoring our heritage. In 2021, we launched the highly anticipated 650cc X-CAPE, which immediately met great success, making the brand a household name again.
The new Moto Morini range, including the SEIEMMEZZO Street and Scrambler, aims to bring the brand into an increasingly wider and cross-sectional segment, continuing our legacy of excellence.